FOR IMMEDIATE RELEASE:
Between 2002 and 2004, the medical spa industry
grew by 109%. The demand is far from being met, and 2005 is going
to see the largest number of Medical Spa openings yet. If you
are going to open a Medical Spa this year, check out these 10
tips to Medical Spa Startup Success.
Las Vegas, NV (PRWEB) April 26, 2005 – “Even
though the Medical Spa industry is still in it’s infancy,
I am beginning to see some trends” says Jeff Russell, the
CEO of MedSpa Financing. “We’ve compiled the following
10 tips for those considering opening a medical spa.”
Don’t try and re-invent the wheel, learn
from our experience, here are 10 tips that will help you open
a successful and profitable Medical Spa.
1. Have sufficient funds
Don’t even think about opening a Medical Spa unless you have the capital
needed to bring it through the startup and first year of operation. Invariably,
your planning will not deal with all of the unforeseen issues that can occur
in the MedSpa industry. From regulatory compliance changes and training costs,
to increased marketing costs. Under-capitalization is a leading indicator of
business failure. You should considering a combination of various financing
strategies from leasing to working capital.
2. Talk with other doctors who have successful,
operating Medical Spas
Ask them what they would do the same, and what they would do differently. We
are starting to see some established Medical Spas out there, try and learn
from their experiences and best practices.
3. Join associations that help new Medical
Spas succeed
They are a great source of experienced MedSpa owners, who have already gone
through what you will. In addition, they often have members who have specialized
in the MedSpa industry, including: business planning, marketing, design, dealing
with regulatory issues, insurance and finance. The International Medical Spa
Association even has a mentorship program that is available for new MedSpa
owners. It is invaluable to chat with someone across the country who has had
the same problems you may have, especially if you know they are not a local
competitor!
4. Know your strengths and weaknesses
No one is strong in all areas, you may be an expert in age management medicine,
but you may be weak on the business and marketing side. That’s fine,
but you are going to need to identify the areas where you are weak and compensate.
Not all areas require a permanent, full-time employee, you may consider hiring
a consultant who has the necessary experience.
5. Watch your expenses
Especially during the startup phase of a MedSpa, it can be easy to see the
glamour of having marble flooring, but is it really necessary? You may be
better off adding another hair removal treatment room, which will generate
income. Remember the old adage: “it will take twice as long and cost
twice as much as you anticipated.”
6. Determine what need your Medical Spa
meets
As with any successful business, you need to meet a consumer demand. With 11,500
people joining the over 50 crowd every day, you have a great potential market.
But you need to make sure you are where they can be found (i.e. medical centers,
shopping centers, established communities).
7. Know your cash flow
You may think financial statements are only for accountants to understand,
but you need to be able to read some key financial statements. Including
the cash flow statement, this lets you know where the money is coming from
and where it is going. You must always know your current cash flow situation,
if you cannot pay your bills, you are effectively out of business.
8. Do it because you want to do it
Starting a MedSpa is going to consume two things: time and money.
The profit potential of a MedSpa is huge, but if you are not doing what you
really enjoy, it will show on your bottom-line! As you will probably be spending
more time and money than you originally planned, you need to make sure operating
a Medical Spa is what you really want to do.
9. Don’t hire family and friends
They may be able to provide you with valuable assistance during
the startup phase, but they most likely will not be able
to get you to that next level. This is where having an experienced
MedSpa director is very important. Not only are they going
to hire and train your employees, but they also will be responsible
for the day-to-day operations of the MedSpa. Hiring a competent
MedSpa Director can allow you to run your MedSpa as a stand
alone profit center; one that makes money whether you are
there or not.
10. Don’t forget about regulatory
and insurance issues
Since you will be incorporating medical procedures in your MedSpa you need
to ensure you have the proper coverage for the procedures you will be performing.
While you already have malpractice insurance, it may not cross-over to your
MedSpa practice. Many insurers are now requiring offices adding or expanding
cosmetic-aesthetic procedures to their practice to document clinical and/or
accredited training on all non-ablative modalities before a policy of coverage
will be extended. Please consult your insurance provider to ensure you are
covered.
The underlying theme here is – Be Prepared! The
key to any business success, including opening a successful medical
spa is being properly capitalized from the very beginning. To
make things more complicated, you also need to take into account
the evolving regulations surrounding the MedSpa industry. “I
am now seeing successful Medical Spa’s turning profits
after 6 to 9 months, there are many very happy doctors out there” says
Russell.
About MedSpa Financing (Oakridge Healthcare)
MedSpaFinancing.com is a division of Oakridge
Healthcare, which provides turn-key healthcare financing solutions
to medical practices throughout North America (www.oakridgehealthcare.com).
Through our network of financial partners, we have the capacity
to finance everything from a single treatment machine to an entire
$20 million Medical Spa facility. For additional information,
visit our website: www.medspafinancing.com. MedSpa Financing
is a member of the International Medical Spa Association, and
proud member of our local Chamber of Commerce.
CONTACT INFORMATION:
Jeff Russell
1-800-485-5759
MedSpaFinancing.com (a division of Oakridge Healthcare)
http://www.medspafinancing.com
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